The Business of Film Seminar
Case Study: Honeydripper by John Sayles
Clark Atlanta University/Florida A&M University
Fall 2007
Over a series of four lectures with entertainment industry professionals, this seminar examined how movies find an audience in today’s marketplace. Using the upcoming film, HONEYDRIPPER by John Sayles, this seminar discussed such issues as: the current state of the industry, grass roots marketing, new technologies, and how films that don’t fit into the traditional Hollywood models can find an audience and success.
For more information/reference, feel free to browse the film’s website, where you will find pictures, cast and crew bios, the press kit and other valuable information on the film, its inspiration and production history.
The lectures that took place during this seminar were:
1. |
Overview of the Theatrical Film Business |
2. |
The African-American Movie Audience |
3. |
Grass Roots Marketing
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4. |
Publicity and Promotions for Movies OTHER RESOURCES. For more detailed information on the film industry, there are several trade publications geared to professionals, available in print and online editions:
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